GPA – Taking AV Collaboration Global

With Globalisation taking centre stage in today’s economy, it is hard for businesses to ignore the phenomenon and not engage in cross-border activities likening a borderless marketplace.

However, SMEs struggle with strong barriers to entry when attempting to penetrate new markets with limited resources relative to their MNC counterparts. The solution: Develop partnerships across borders and new markets. Partners tap on each other’s expertise in their respective markets and thus, enable businesses to lower risks in unfamiliar terrain.